Sportway Australia Enters Two New Partnerships
Sportway Australia is delighted to unveil its expanded commitment to field hockey content production with the forging of new partnerships alongside Hockey South Australia and Hockey Western Australia. This strategic move, complementing our existing collaboration with Hockey Australia, underscores Sportway’s dedication to enhancing the coverage and promotion of field hockey on a national scale. This […]
Sportway and Hockey Australia Enter New Partnership
Sportway is proud to unveil a landmark collaboration with Hockey Australia, solidifying our role as the exclusive broadcast production partner for National Championships for the next three years. This ground-breaking alliance is set to redefine the sports broadcasting landscape, introducing cutting-edge technology and AI-driven cameras to create an unparalleled LiveHockey.com.au experience for fans nationwide. Under […]
Sportway Expands Operations Into Australia
Sportway Media Group today announced its expansion into the Australian sports media industry through the launch of its subsidiary Sportway Australia. Sportway Australia will be spearheaded by industry stalwarts Mark Hardess and Brian Meinrath. This strategic expansion marks a noteworthy change in the landscape of sports media and event production in the country. Mark Hardess […]
Sportway Media Group and the Finnish Cheerleading Federation Join Forces to Stream Events and Increase Visibility
Sportway Media Group (SMG) and the Finnish Cheerleading Federation announce a new partnership, solidifying the commitment to elevating the profile of cheerleading in Finland. This strategic collaboration is expected to significantly boost the sport’s visibility and accessibility, opening avenues for enhanced viewing and appreciation among the sport’s enthusiasts. SMG will create a platform called FincheerTV […]
The BeNe League Will Be Streamed on RBIHF.TV
For the upcoming season, the BeNe League will be streamed live and on-demand on RBIHF.tv. This is made possible via the partnership between Sportway and the Royal Belgium Ice-Hockey Federation and with the participating clubs within the BeNe League. The BeNe League is the top ice-hockey league in Belgium and the Netherlands and consists of […]
Sportway Media Group Enters Its Tenth Country After Signing New Partnership with the Italian Ice Sports Federation
Sportway Media Group (SMG) is delighted to announce a new partnership with Federazione Italiana Sport del Ghiaccio, FISG (the Italian Ice Sports Federation). Making it the fourth new country in 2023 and the 10th in total that SMG has official partnerships in. The long-term deal with FISG will see SMG install up to 50 state-of-the-art […]
Sportway Media Group Agrees Deal with the Swedish Volleyball Federation and Elitserien
Sportway Media Group (SMG) has acquired the media rights for Swedish men’s and women’s top-tier volleyball leagues, “Elitserien”. The long-term deal will initially see 20 new state-of-the-art AI cameras installed in arenas across Sweden. SMG has now forged partnerships with three volleyball federations, including Denmark and Norway, as well as three other sports in Sweden: […]
Denmark’s Top Ice Hockey League Gets It’s Own Streaming Platform
Experience all matches live and exclusively on Metalligaen.tv New platform. Sharper profile. Larger productions. Increased focus on viewing experience. More commercial opportunities for clubs and their sponsors. Danish ice hockey will be charting a fresh course when Herning Blue Fox opens the new season on Friday 1st of September with the premiere game against SønderjyskE. […]
Estonian Ice Hockey Association Enters Agreement with Sportway Media Group for Long-Term Streaming Deal
Sportway Media Group (SMG) and the Estonian Ice Hockey Association have agreed on a long-term streaming deal starting this fall. Our common goal is to install camera systems in all Estonian Ice Hockey venues in the country and live stream ice hockey games from youth and junior leagues, as well as lower-tier senior leagues. This […]
Sportway Media Group is starting up in New Zealand with Michael Craig as CEO
Sportway Media Group (SMG) has started an affiliate in New Zealand and appointed Michael Craig as its CEO. Michael Craig has a double degree from the University of Otago in Physical Education and Management, and is a former professional rugby player. He is also a former employee of IEC in Sports and Lagardère, where he […]
