Sportway is proud to unveil a landmark collaboration with Hockey Australia, solidifying our role as the exclusive broadcast production partner for National Championships for the next three years. This ground-breaking alliance is set to redefine the sports broadcasting landscape, introducing cutting-edge technology and AI-driven cameras to create an unparalleled LiveHockey.com.au experience for fans nationwide.
Under this agreement, Sportway will deploy its advanced suite of technology and AI broadcast cameras to elevate the viewer experience for all Hockey Australia national championship events. The aim is to bring a new level of excitement and engagement to the hockey community, offering fans a dynamic and immersive perspective on the field.
Mark Hardess, CEO Sportway Australia, expressed his excitement about the partnership: “We are thrilled to announce this exclusive partnership with Hockey Australia, a collaboration that marks a significant leap forward in sports broadcasting innovation. Our commitment to pushing the boundaries aligns seamlessly with Hockey Australia’s vision for delivering an exceptional fan experience for its National Championships. Through our advanced technology and AI capabilities, LiveHockey.com.au will become the ultimate destination for hockey enthusiasts, capturing the essence of every match in a way never seen before.”
The partnership marked its inaugural appearance at the National Indoor Hockey Championships, delivering an unparalleled broadcast experience for fans that seamlessly integrated Sportway’s cutting-edge technology with the high-energy pace of the game.
David Pryles, CEO of Hockey Australia stated:
“Hockey Australia is delighted to embark on this exciting journey with Sportway Australia as our exclusive broadcast production partner for our National Championships. This collaboration along with our Network Seven deal for Hockey One and International matches underscores our commitment to embracing technological advancements and delivering an unmatched viewing experience for our fans.
This collaboration represents a synergistic blend of Sportway Australia’s innovative broadcasting solutions and Hockey Australia’s rich sporting heritage. Together, they aim to set a new standard for sports broadcasting, ensuring fans are at the forefront of every exhilarating moment on the field.
Sportway, part of Sportway Media Group (https://sportwaymediagroup.com/) is a company engaged in the production and commercialization of media rights, also owning technology and software supporting streaming services, including AI production. Operating in thirteen countries with offices in Stockholm, Copenhagen, Oslo, Helsinki, Riga, Prague, Melbourne, and Auckland, Sportway Media Group is poised to stream over 250,000 events for the 23/24 season across various sports, solidifying its position as a leader in the industry.