We make sports available to everyone, anywhere, anytime

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With automated AI technology, we make sport available for everyone!

We are an AI-automated sports video, data production and media rights acquisition company which provides end-to-end, fully automated video production of live sporting events, specializing in lower tier leagues and youth divisions.

Want to know more about our solutions?

Our goal is to bring the power of live and on-demand video streaming to organizations everywhere to ensure that all sports on all levels are available to everyone. We make sure fans never have to miss a moment – from the first shot to the last goal.

We've got you covered

We can set up and install at any venue, anywhere, as the continuous development of our AI technology makes it applicable to any sport.


This season, Sportway will produce over 2,000 matches and works with the Norwegian Football Federation, Swedish Football Federation, and clubs in Sweden, Denmark, Austria, Portugal, Spain, and the UK.

Ice Hockey

Today, we produce over 200,000 matches per season and are directly working with ice hockey federations in several countries.


We currently produce over 20,000 matches per season in Denmark, Norway and Czech Republic, with many other countries in the pipeline.


Now we produce over 15,000 matches per season in Denmark and Norway, with many other countries on the way.


We are producing around 20,000 matches per season in Denmark and Norway, with many other countries on the way.


Today, Sportway produces over 20,000 matches per season in Denmark, Norway, and Sweden. More countries will follow.

Europes fastest growing broadcast solution for sport

With expertise to successfully launch new products.

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Live broadcasts per year
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Installations across the world
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Installations in pipeline

How it works

Technical solutions


Our fully customizable web-TV platform

Player Account

Social media in sports

Team Account

World class coaching tool

Studio App

Game production in the palm of your hand

Low Latency Feed

Produced games available for betting

Situation Room

Ensuring player safety 

Want to know more? Please contact us!