Sportway Media Group Agrees Deal with the Swedish Volleyball Federation and Elitserien
Sportway Media Group (SMG) has acquired the media rights for Swedish men’s and women’s top-tier volleyball leagues, “Elitserien”. The long-term deal will initially see 20 new state-of-the-art AI cameras installed in arenas across Sweden. SMG has now forged partnerships with three volleyball federations, including Denmark and Norway, as well as three other sports in Sweden: […]
Denmark’s Top Ice Hockey League Gets It’s Own Streaming Platform
Experience all matches live and exclusively on Metalligaen.tv New platform. Sharper profile. Larger productions. Increased focus on viewing experience. More commercial opportunities for clubs and their sponsors. Danish ice hockey will be charting a fresh course when Herning Blue Fox opens the new season on Friday 1st of September with the premiere game against SønderjyskE. […]
Estonian Ice Hockey Association Enters Agreement with Sportway Media Group for Long-Term Streaming Deal
Sportway Media Group (SMG) and the Estonian Ice Hockey Association have agreed on a long-term streaming deal starting this fall. Our common goal is to install camera systems in all Estonian Ice Hockey venues in the country and live stream ice hockey games from youth and junior leagues, as well as lower-tier senior leagues. This […]
Sportway Media Group is starting up in New Zealand with Michael Craig as CEO
Sportway Media Group (SMG) has started an affiliate in New Zealand and appointed Michael Craig as its CEO. Michael Craig has a double degree from the University of Otago in Physical Education and Management, and is a former professional rugby player. He is also a former employee of IEC in Sports and Lagardère, where he […]
Sportway Media Group Signs New Partnership With the Latvian Hockey Federation
In a new deal between the Latvian Hockey Federation (LHF) and Sportway Media Group (SMG), the parties have reached a multi-year agreement to launch a new platform for streaming Latvian ice hockey games from youth leagues, junior leagues, and lower-tier senior leagues. This is SMG’s first deal in a country across the Baltic Sea having […]
Sportway Oy and the Finnish Rinkball Association Agree on a Broadcasting Deal for the 2023-2024 Season
Sportway Oy, the Finnish subsidiary to Sportway Media Group, is happy to announce that the second partner federation in Finland is the Finnish Rinkball Association! The agreement will bring up to 1000 rinkball games from all levels available anytime and anywhere on the new dedicated platform, Kaukalopallo TV. “The number of broadcasted rinkball matches will […]
Swedish Football Association, Ettanfotboll and Sportway Media Group Enter New Deal for Ettan
Sportway Media Group (SMG) is very proud to have entered into a partnership with the Swedish Football Association for all media rights relating to EttanFotboll.
Sportway Media Group acquires exclusive media rights for Metal Ligaen, bringing together all tiers of Danish hockey in a long-term partnership
Sportway Media Group and Danmarks Ishockey Union (DIU) announce a multi-year partnership for Danish top-tier league Metal Ligaen. The deal sees all media rights for Danish ice hockey go to Sportway Media Group and prolongs the existing deal for lower-tier leagues.
Sportway Media Group finalizes deal with Volleyball Danmark, securing media rights for fifth sport in Denmark
Sportway Media Group adds Volleyball Danmark to the list of Danish federation partners, livestreaming national games and top league games from beginning of next season. The Danish volleyball community can expect a significant increase in the exposure of their sport. Sportway Media Group has agreed on a long-term deal with Volleyball Danmark, which means Sportway will […]
Czech Floorball strikes streaming deal with Perinvest Media, a joint venture together with Sportway Media Group
In a new ground-breaking deal between Czech Floorball and Perinvest Media