Sportway Media Group Enters Its Tenth Country After Signing New Partnership with the Italian Ice Sports Federation

Sportway Media Group (SMG) is delighted to announce a new partnership with Federazione Italiana Sport del Ghiaccio, FISG (the Italian Ice Sports Federation). Making it the fourth new country in 2023 and the 10th in total that SMG has official partnerships in. The long-term deal with FISG will see SMG install up to 50 state-of-the-art AI cameras, broadcasting games and events in ice hockey, figure skating, short track, and curling. 

Initially, the primary focus of the contract will be ice hockey, with the three other sports to follow soon after. Installation of the camera kits will begin during the early part of the fall and continue into the winter.

Daniel Franck, CEO of Sportway Media Group, expressed his excitement about the new partnership: 

“This is our first contract that enables production of figure skating, short track, and curling. The prospect of having “new sports” in a “new country” is very exciting and we are thrilled to be working with the FISG.”

FISG president, Andrea Gios, is also looking forward to the cooperation: 

For years, it has been a federation strategy to provide full exposure of Italian ice sports at an elite and amateur level, consequently Sportway Media Group provides a great long-term match. SMG have had tremendous success with AI-production and we want to be at the forefront of this technological advancement with them.” 

The expansion follows the SMG strategy of growing with ice hockey outside of the Nordics, and at the same time add more sports and services such as player development and player safety to complement the core business of subscription revenue.

Sportway Media Group ( is a company engaged in production and commercialization of media rights as well as the owner of technology and software supporting streaming services, including AI production. Sportway Media Group operates streaming services in nine countries, within all major team sports, and with close to 1,000 cameras installed. Sportway Media Group has offices in Stockholm, Copenhagen, Oslo, Helsinki, Prague, and Auckland. For the 23/24 season, it is estimated that Sportway Media Group will stream over 200,000 games from ice hockey, handball, floorball, basketball, football, volleyball, rugby, and rinkball across all markets.