Sportway Media Group and the Finnish Cheerleading Federation Join Forces to Stream Events and Increase Visibility
Sportway Media Group (SMG) and the Finnish Cheerleading Federation announce a new partnership, solidifying the commitment to elevating the profile of cheerleading in Finland. This strategic collaboration is expected to significantly boost the sport’s visibility and accessibility, opening avenues for enhanced viewing and appreciation among the sport’s enthusiasts. SMG will create a platform called FincheerTV […]
The BeNe League Will Be Streamed on RBIHF.TV
For the upcoming season, the BeNe League will be streamed live and on-demand on RBIHF.tv. This is made possible via the partnership between Sportway and the Royal Belgium Ice-Hockey Federation and with the participating clubs within the BeNe League. The BeNe League is the top ice-hockey league in Belgium and the Netherlands and consists of […]
Sportway Media Group Enters Its Tenth Country After Signing New Partnership with the Italian Ice Sports Federation
Sportway Media Group (SMG) is delighted to announce a new partnership with Federazione Italiana Sport del Ghiaccio, FISG (the Italian Ice Sports Federation). Making it the fourth new country in 2023 and the 10th in total that SMG has official partnerships in. The long-term deal with FISG will see SMG install up to 50 state-of-the-art […]
Sportway Media Group Agrees Deal with the Swedish Volleyball Federation and Elitserien
Sportway Media Group (SMG) has acquired the media rights for Swedish men’s and women’s top-tier volleyball leagues, “Elitserien”. The long-term deal will initially see 20 new state-of-the-art AI cameras installed in arenas across Sweden. SMG has now forged partnerships with three volleyball federations, including Denmark and Norway, as well as three other sports in Sweden: […]
Denmark’s Top Ice Hockey League Gets It’s Own Streaming Platform
Experience all matches live and exclusively on Metalligaen.tv New platform. Sharper profile. Larger productions. Increased focus on viewing experience. More commercial opportunities for clubs and their sponsors. Danish ice hockey will be charting a fresh course when Herning Blue Fox opens the new season on Friday 1st of September with the premiere game against SønderjyskE. […]
Estonian Ice Hockey Association Enters Agreement with Sportway Media Group for Long-Term Streaming Deal
Sportway Media Group (SMG) and the Estonian Ice Hockey Association have agreed on a long-term streaming deal starting this fall. Our common goal is to install camera systems in all Estonian Ice Hockey venues in the country and live stream ice hockey games from youth and junior leagues, as well as lower-tier senior leagues. This […]
Sportway Media Group is starting up in New Zealand with Michael Craig as CEO
Sportway Media Group (SMG) has started an affiliate in New Zealand and appointed Michael Craig as its CEO. Michael Craig has a double degree from the University of Otago in Physical Education and Management, and is a former professional rugby player. He is also a former employee of IEC in Sports and Lagardère, where he […]
Sportway Media Group Signs New Partnership With the Latvian Hockey Federation
In a new deal between the Latvian Hockey Federation (LHF) and Sportway Media Group (SMG), the parties have reached a multi-year agreement to launch a new platform for streaming Latvian ice hockey games from youth leagues, junior leagues, and lower-tier senior leagues. This is SMG’s first deal in a country across the Baltic Sea having […]
Sportway Oy and the Finnish Rinkball Association Agree on a Broadcasting Deal for the 2023-2024 Season
Sportway Oy, the Finnish subsidiary to Sportway Media Group, is happy to announce that the second partner federation in Finland is the Finnish Rinkball Association! The agreement will bring up to 1000 rinkball games from all levels available anytime and anywhere on the new dedicated platform, Kaukalopallo TV. “The number of broadcasted rinkball matches will […]
Swedish Football Association, Ettanfotboll and Sportway Media Group Enter New Deal for Ettan
Sportway Media Group (SMG) is very proud to have entered into a partnership with the Swedish Football Association for all media rights relating to EttanFotboll.
