Sportway and the Swedish Football Association Extend Partnership – New Five-Year Agreement for Production and Media Rights for Ettan

Sportway Media Group and the Swedish Football Association (SvFF) have signed a new five-year agreement that secures the continued production and commercialisation of the media rights to Ettan, Sweden’s third-tier men’s league. The agreement builds on three years of close collaboration during which the league has undergone significant digital modernisation. Over this period, Sportway has […]

FIHA and Sportway Extend Partnership to 31/32 season

Helsinki / Stockholm, 10 November 2025 — The Finnish Ice Hockey Association (FIHA) and Sportway Media Group have agreed to extend their long-term partnership up to and including the 2031/32 season. Since 2021, the two organisations have jointly operated Leijonat.tv, the nationwide streaming service that has become an integral part of the Finnish ice hockey […]

Sportway Media Group acquires Eyecons to expand and strengthen Dutch sports coverage

Uniting technology, reach, and execution power to bring more sports to fans, federations, and clubs across the Netherlands. STOCKHOLM, 16 October 2025 – Sportway, the digital content and data management company headquartered in Stockholm and a subsidiary of Sportway Media Group, has announced the acquisition of Eyecons, a Dutch OTT platform hosting a wide range […]

Sportway Acquires Sportall to Further Strengthen Its Position as a Leading Live Sports Streaming Enabler

Acquisition adds best-in-class live video platform and premium white label app development to Sportway’s renowned content management solutions, accelerating its global growth strategy STOCKHOLM 10 October, 2025 – Sportway, the digital content and data management company headquartered in Stockholm, a subsudiary of Sportway Media Group that provides live streaming solutions to sports organizations worldwide, has today […]

Sportway becomes new partner of the European Aquatics TV platform

Sportway is proud to announce a new partnership with European Aquatics as operator of the European Aquatics TV platform. The partnership kicks off with the Men’s Water Polo Super Cup Final on Wednesday, 8 October, featuring FTC-Telekom and Pro Recco – the Champions League and Euro Cup winners. Fans will be able to follow the […]

Federación de Baloncesto de Madrid and Sportway Sign Landmark Agreement for Automated Production and Live Streaming

The Federación de Baloncesto de Madrid (FBM), governing body of basketball competitions in the Autnomous Community of Madrid, and Sportway, a leading innovative content management solutions provider, have signed an agreement that will expand the broadcasting of local basketball to unprecedented levels. Starting with the 2025-2026 season, Sportway will be the exclusive production services supplier […]

𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗡𝗲𝘁𝗯𝗮𝗹𝗹 𝗖𝗼𝘃𝗲𝗿𝗮𝗴𝗲: 𝗦𝗽𝗼𝗿𝘁𝘄𝗮𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗡𝗲𝘁𝗯𝗮𝗹𝗹 𝗡𝗲𝘄 𝗭𝗲𝗮𝗹𝗮𝗻𝗱

A multi-year partnership has been announced between Sportway NZ and Netball New Zealand, marking a major step forward in the way community and national domestic netball is captured, shared, and experienced across the country. Under the agreement, Sportway will deliver live and on-demand coverage of every match from Netball New Zealand’s national tournaments. The partnership kicked […]

Sportway Media Group Partners with Hungarian Ice Hockey Federation to Transform Ice Hockey Experience in Hungary

Budapest, Hungary — August 15, 2025 Sportway Media Group (“Sportway”) is thrilled to announce a groundbreaking long-term partnership with the Hungarian Ice Hockey Federation (“HIHF”) to revolutionize the ice hockey experience in Hungary with cutting-edge AI technology. This new collaboration marks the 11th ice hockey federation worldwide with which Sportway has established such an innovative […]