Netball Victoria and Sportway Australia Launch Game-Changing Streaming Partnership

Netball Victoria and Sportway Australia have joined forces to transform the way netball is experienced, announcing a landmark partnership that will bring live and on-demand streaming to every match played at the State Netball Centre in Parkville. The partnership will see Sportway’s AI-powered technology installed across all courts at the Parkville venue, enabling every competition […]
The Andalusian Basketball Federation and Sportway Seal a Pioneering Partnership for Automated Live Streaming

The Andalusian Basketball Federation and Sportway, a leading sports media technology company, have signed a revolutionary agreement that will transform the way Andalusian basketball is experienced, followed, and broadcast. Beginning with the 2025-2026 season, all matches organized and managed by the Andalusian Basketball Federation will be produced and broadcast by Sportway, providing unprecedented audiovisual coverage […]
Sportway Announces Exclusive Media Rights for Tipsport Extraliga & Maxa Liga Outside Czech Republic and Slovakia, Launching the New OTT Platform: EuropeanIceHockey.tv

We are excited to share that Sportway Media Group (SMG) has secured, under contract with BPA sport marketing (the marketing partner of both leagues), the exclusive media rights to broadcast all matches and highlights from the Tipsport Extraliga and Maxa Liga — two of Europe’s premier ice hockey leagues — outside of the Czech Republic […]
Svenska Ishockeyförbundet (Swedish Ice Hockey Association) and Sportway extend Svensk Hockey TV Partnership through 2030.

The Swedish Ice Hockey Association and Sportway have agreed to extend their joint ownership and collaboration around Svensk Hockey TV for another five years. The new agreement will run through 2030, reaffirming both parties’ long-term commitment to advancing Swedish ice hockey through digital innovation and increased accessibility. The 2024/2025 season has been the most successful to date […]
𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗖𝗹𝘂𝗯 𝗥𝘂𝗴𝗯𝘆 𝗖𝗼𝘃𝗲𝗿𝗮𝗴𝗲: 𝗦𝗽𝗼𝗿𝘁𝘄𝗮𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗔𝘂𝗰𝗸𝗹𝗮𝗻𝗱 𝗥𝘂𝗴𝗯𝘆 𝗨𝗻𝗶𝗼𝗻

A groundbreaking, multi-year partnership has been launched between Sportway NZ and Auckland Rugby Union, marking a significant step forward in the way domestic club rugby is captured, shared, and experienced across the region. This collaboration will see Sportway’s cutting-edge AI camera technology rolled out across key rugby venues in Auckland, enabling automated, high-quality broadcast coverage […]
Sportway strikes deal with JFM to power JFM Play with cutting-edge AI production – a major step for visibility in Danish sport.

Scaling up – with technology at the coreAll matches previously streamed on Sportway’s platforms – Metalligaen.tv, Danskishockey.tv, Danskbasket.tv, Danskvolley.tv and Danskfloorball.tv – will now be available exclusively on JFM Play. This marks a significant shift toward a unified national streaming destination for Danish sport. A shared vision for Danish sportSportway and JFM share a common […]
Sportway Launches New Technical Support Hub in the Philippines!

We’re thrilled to announce the official opening of our brand-new Technical Support Hub in the Philippines! This expansion marks a major milestone in our commitment to providing world-class service and support to our customers, with a special focus on strengthening our New Zealand and Australia operations. Our new hub will support a range of sports […]
The International Ice Hockey Federation (IIHF) unveils new OTT streaming platform – IIHF.tv. Multi-year collaboration with Infront and Sportway Media Group

The IIHF will launch a new streaming platform to provide viewers greater access to live and on-demand ice hockey content across all IIHF tournaments. IIHF.tv will allow all ice hockey fans around the world to follow their favorite[NW1] team and players with ice hockey content throughout the season, both live and on-demand. The joint […]
Sportway Media Group announces the launch of Sportway UK and the Acquisition of NextGenXV

Stockholm-based Sportway Media Group, one of the world’s leading AI-automated sports production company, today announces its expansion into the UK market with the launch of Sportway UK. Sportway Media Group have been providing scalable and cost-effective solutions for live broadcasting in the Nordics and beyond for the last decade. With close to 2,000 installations across […]
Sportway Welcomes Marco Gonzalez to Lead Expansion in France, Spain, and Portugal

Sportway, a global leader in AI-automated sports production, is excited to announce the appointment of Marco Gonzalez as the new Country Manager for France, Spain, and Portugal. Marco will be responsible for driving business growth, expanding market presence, and leading operations in these key regions. Marco brings a wealth of experience in business development and […]