Sportway and Union Royale Belge de Handball Announce Long-Term Partnership to Transform Handball Coverage in Belgium

Brussels, Belgium — 03/12/2025 Sportway Media Group (“Sportway”) is delighted to announce a landmark long-term partnership with the Union Royale Belge de Handball (KBHB-URBH), aimed at revolutionising the production, delivery, and overall experience of handball across Belgium. This collaboration represents a significant step forward in using state-of-the-art AI technology to enhance the accessibility, visibility, and […]

Sportway Media Group and Hokejska zveza Slovenije Announce Long-Term Partnership to Transform Slovenian Ice Hockey Experience

Sportway Media Group (“Sportway”) is proud to announce a landmark long-term partnership with Hokejska zveza Slovenije (the Slovenian Ice-hockey Federation) to revolutionize the way ice hockey is produced, delivered, and experienced across Slovenia. This collaboration marks a significant step forward in leveraging state-of-the-art AI technology to enhance the accessibility and development of ice hockey nationwide. […]

Sportway and the Swedish Football Association Extend Partnership – New Five-Year Agreement for Production and Media Rights for Ettan

Sportway Media Group and the Swedish Football Association (SvFF) have signed a new five-year agreement that secures the continued production and commercialisation of the media rights to Ettan, Sweden’s third-tier men’s league. The agreement builds on three years of close collaboration during which the league has undergone significant digital modernisation. Over this period, Sportway has […]

FIHA and Sportway Extend Partnership to 31/32 season

Helsinki / Stockholm, 10 November 2025 — The Finnish Ice Hockey Association (FIHA) and Sportway Media Group have agreed to extend their long-term partnership up to and including the 2031/32 season. Since 2021, the two organisations have jointly operated Leijonat.tv, the nationwide streaming service that has become an integral part of the Finnish ice hockey […]

Sportway Media Group acquires Eyecons to expand and strengthen Dutch sports coverage

Uniting technology, reach, and execution power to bring more sports to fans, federations, and clubs across the Netherlands. STOCKHOLM, 16 October 2025 – Sportway, the digital content and data management company headquartered in Stockholm and a subsidiary of Sportway Media Group, has announced the acquisition of Eyecons, a Dutch OTT platform hosting a wide range […]

Sportway Acquires Sportall to Further Strengthen Its Position as a Leading Live Sports Streaming Enabler

Acquisition adds best-in-class live video platform and premium white label app development to Sportway’s renowned content management solutions, accelerating its global growth strategy STOCKHOLM 10 October, 2025 – Sportway, the digital content and data management company headquartered in Stockholm, a subsudiary of Sportway Media Group that provides live streaming solutions to sports organizations worldwide, has today […]

Sportway becomes new partner of the European Aquatics TV platform

Sportway is proud to announce a new partnership with European Aquatics as operator of the European Aquatics TV platform. The partnership kicks off with the Men’s Water Polo Super Cup Final on Wednesday, 8 October, featuring FTC-Telekom and Pro Recco – the Champions League and Euro Cup winners. Fans will be able to follow the […]

Federación de Baloncesto de Madrid and Sportway Sign Landmark Agreement for Automated Production and Live Streaming

The Federación de Baloncesto de Madrid (FBM), governing body of basketball competitions in the Autnomous Community of Madrid, and Sportway, a leading innovative content management solutions provider, have signed an agreement that will expand the broadcasting of local basketball to unprecedented levels. Starting with the 2025-2026 season, Sportway will be the exclusive production services supplier […]