Category: Finland

Sportway Media Group and Finnish Cheerleading Federation extend multi-year

Sportway and the Finnish Cheerleading Federation have signed a multi-year partnership to ensure the long-term visibility of cheerleading beyond the 2026 season. The collaboration aims to increase the sport’s exposure and provide athletes, their families, and fans with the opportunity to follow cheerleading events live online. Joonas Saari, CEO of Sportway Finland, said: I’m glad […]

FIHA and Sportway Extend Partnership to 31/32 season

Helsinki / Stockholm, 10 November 2025 — The Finnish Ice Hockey Association (FIHA) and Sportway Media Group have agreed to extend their long-term partnership up to and including the 2031/32 season. Since 2021, the two organisations have jointly operated Leijonat.tv, the nationwide streaming service that has become an integral part of the Finnish ice hockey […]

Renewed Trust in Finland

Sportway’s one-year contracts with the Finnish Cheerleading Federation and the Finnish Rinkball Association have been renewed! This exciting development ensures that Sportway will continue to provide comprehensive media coverage and support for both sports throughout the upcoming year and the year after for the cheerleading project. The renewal of these contracts underscores Sportway’s commitment to […]

Sportway Media Group and the Finnish Cheerleading Federation Join Forces to Stream Events and Increase Visibility

Sportway Media Group (SMG) and the Finnish Cheerleading Federation announce a new partnership, solidifying the commitment to elevating the profile of cheerleading in Finland. This strategic collaboration is expected to significantly boost the sport’s visibility and accessibility, opening avenues for enhanced viewing and appreciation among the sport’s enthusiasts. SMG will create a platform called FincheerTV […]