First Full Football Broadcast with Five AI Cameras Marks Major Industry Milestone

For the first time, a full live football match was produced using five AI-operated cameras and only one manned camera — marking another important milestone in the evolution of live sports production. On Friday night, the women’s match between Vålerenga Fotball and Molde FK was aired live on TV2 Play from Infinity Arena in Oslo. […]

New long-term partnership with the Czech Ball Hockey Federation

Sportway and Perinvest Media continue their expansion in the Czech market with a new long-term partnership with the Czech Ball Hockey Federation (ČMSHb). Perinvest Media, Sportway’s joint venture partner in the Czech Republic, will deliver comprehensive streaming coverage of Czech ball hockey across all competition levels — from the men’s Extraliga down to youth categories. […]

Sportway and Perinvest expand into inline hockey through a new partnership with the Czech Roller Sports Union

Perinvest Media (PIM), Sportway’s joint venture partner in the Czech Republic, is proud to announce a newly signed long-term partnership with the Czech Roller Sports Union, specifically its inline hockey division. This collaboration marks another important step in expanding access to sports content across the Czech Republic. Through this partnership, Perinvest Media will introduce comprehensive […]

lce Hockey UK partners with Sportway Media Group for GB v Italy Pre-Worlds Series

Ice Hockey UK has appointed Sportway Media Group as its Official Broadcast Partner for the upcoming Great Britain v Italy Pre-Worlds Men’s Series. Sportway will live-stream all four matches, with games taking place at Planet Ice Milton Keynes (30 April), Motorpoint Arena Nottingham (2 May), and two fixtures in Varese, Italy (10 & 12 May). […]

Sportway and Broadcast Solutions acquire Studio Automated to jointly shape the future of live sports production

Sportway Media Group, a world leading AI-automated sports production company and Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast media industry, has announced that they have jointly acquired Studio Automated, a leading AI technology provider for automated and remote live sports production. With this acquisition, Sportway and Broadcast Solutions […]

Sportway Media Group Partners with Polish Ice-Hockey Federation to Transform Ice-Hockey Experience in Poland

Sportway Media Group (“Sportway”) is pleased to announce a new long-term partnership with the Polish Ice-Hockey Federation to elevate the ice-hockey experience in Poland through the deployment of cutting-edge AI camera technology. Under this collaboration, Sportway will install state-of-the-art AI-powered camera systems in ice-sport venues across Poland, significantly increasing the accessibility and visibility of Polish […]

Sportway Media Group and Finnish Cheerleading Federation extend multi-year

Sportway and the Finnish Cheerleading Federation have signed a multi-year partnership to ensure the long-term visibility of cheerleading beyond the 2026 season. The collaboration aims to increase the sport’s exposure and provide athletes, their families, and fans with the opportunity to follow cheerleading events live online. Joonas Saari, CEO of Sportway Finland, said: I’m glad […]