Author: William Personne

Sportway Media Group Partners with Croatian Ice Hockey Association to Support growing Ice-Hockey in Croatia

Sportway Media Group (“Sportway”) is exited to announce a long-term partnership with the Croatian Ice Hockey Association (“HSHL”) to support the growth of ice-hockey as well as player development in Croatia with cutting-edge AI technology. This new collaboration marks the 17th ice-hockey federation worldwide with which Sportway has established such an innovative partnership. This partnership […]

Sportway and Hockey Lithuania Enter New Long-Term Partnership

Sportway Media Group is proud to announce a long-term agreement with the Lithuanian Ice Hockey Federation. As part of the partnership, Sportway will launch a dedicated OTT platform — Hockey Lietuva TV — bringing more Lithuanian ice hockey to fans than ever before. The platform will serve the entire Lithuanian hockey community with significantly increased access, enabled […]

Sportway Partners with World Masters Hockey (WMH) in Landmark Global Streaming Agreement

Sportway is proud to announce a new, multi-year partnership with World Masters Hockey (WMH), marking a significant step forward in the global coverage and visibility of Masters Hockey. Under the agreement, Sportway will broadcast Continental Championships, World Indoor Championships, and World Outdoor Championships from around the world, delivered through a dedicated World Masters Hockey digital […]

Sportway and Union Royale Belge de Handball Announce Long-Term Partnership to Transform Handball Coverage in Belgium

Brussels, Belgium — 03/12/2025 Sportway Media Group (“Sportway”) is delighted to announce a landmark long-term partnership with the Union Royale Belge de Handball (KBHB-URBH), aimed at revolutionising the production, delivery, and overall experience of handball across Belgium. This collaboration represents a significant step forward in using state-of-the-art AI technology to enhance the accessibility, visibility, and […]

Sportway Media Group and Hokejska zveza Slovenije Announce Long-Term Partnership to Transform Slovenian Ice Hockey Experience

Sportway Media Group (“Sportway”) is proud to announce a landmark long-term partnership with Hokejska zveza Slovenije (the Slovenian Ice-hockey Federation) to revolutionize the way ice hockey is produced, delivered, and experienced across Slovenia. This collaboration marks a significant step forward in leveraging state-of-the-art AI technology to enhance the accessibility and development of ice hockey nationwide. […]

Sportway and the Swedish Football Association Extend Partnership – New Five-Year Agreement for Production and Media Rights for Ettan

Sportway Media Group and the Swedish Football Association (SvFF) have signed a new five-year agreement that secures the continued production and commercialisation of the media rights to Ettan, Sweden’s third-tier men’s league. The agreement builds on three years of close collaboration during which the league has undergone significant digital modernisation. Over this period, Sportway has […]

FIHA and Sportway Extend Partnership to 31/32 season

Helsinki / Stockholm, 10 November 2025 — The Finnish Ice Hockey Association (FIHA) and Sportway Media Group have agreed to extend their long-term partnership up to and including the 2031/32 season. Since 2021, the two organisations have jointly operated Leijonat.tv, the nationwide streaming service that has become an integral part of the Finnish ice hockey […]