Sportway Media Group strengthens long-term partnership for Ettan with leading Swedish media houses
Bonnier News, Gota Media and NTM Media today announced a new three-year agreement with Sportway for the media rights to Ettan – marking an important next step in our long-standing collaboration. From Sportway’s perspective, this agreement is about scale, stability, and continued growth of Swedish football at the local level. Together with Bonnier News, Gota […]
Sportway and the Swedish Football Association Extend Partnership – New Five-Year Agreement for Production and Media Rights for Ettan
Sportway Media Group and the Swedish Football Association (SvFF) have signed a new five-year agreement that secures the continued production and commercialisation of the media rights to Ettan, Sweden’s third-tier men’s league. The agreement builds on three years of close collaboration during which the league has undergone significant digital modernisation. Over this period, Sportway has […]
Svenska Ishockeyförbundet (Swedish Ice Hockey Association) and Sportway extend Svensk Hockey TV Partnership through 2030.
The Swedish Ice Hockey Association and Sportway have agreed to extend their joint ownership and collaboration around Svensk Hockey TV for another five years. The new agreement will run through 2030, reaffirming both parties’ long-term commitment to advancing Swedish ice hockey through digital innovation and increased accessibility. The 2024/2025 season has been the most successful to date […]
Sportway Media Group Agrees Deal with the Swedish Volleyball Federation and Elitserien
Sportway Media Group (SMG) has acquired the media rights for Swedish men’s and women’s top-tier volleyball leagues, “Elitserien”. The long-term deal will initially see 20 new state-of-the-art AI cameras installed in arenas across Sweden. SMG has now forged partnerships with three volleyball federations, including Denmark and Norway, as well as three other sports in Sweden: […]
Swedish Football Association, Ettanfotboll and Sportway Media Group Enter New Deal for Ettan
Sportway Media Group (SMG) is very proud to have entered into a partnership with the Swedish Football Association for all media rights relating to EttanFotboll.
