The platform, under the name FEDHielo TV, will be a strategic tool to offer a quality product to Spanish fans and attract new audiences across the European market.
The Royal Spanish Federation of Ice Sports (RFEDH) has taken a decisive step in the modernization and audiovisual projection of national ice hockey with the launch of its new OTT, FEDHielo TV, created by Sportway, a leading global developer of ice hockey content solutions. With this agreement, Sportway acquires the management of audiovisual rights for Spanish ice hockey competitions, contributing its experience with federations in Sweden, Finland, Belgium, France, Italy, and beyond.
This strategic agreement will allow fans to enjoy a high-quality product, with reliable, high-definition broadcasts on a robust and accessible platform, adapted to the current demands of the sports audiovisual market. The alliance also connects Spanish ice hockey to a global community of fans, especially in Europe where Sportway already has a significant footprint, while also working to grow loyalty among national fans.
With this initiative, the RFEDH reinforces its commitment to the digitalization, professionalization, and promotion of ice hockey in Spain—consolidating a strategy that seeks to position the sport at a new level of visibility and connection with its fans. The platform will be available starting September 15th through www.fedhielo.tv and as an app for Android and iPhone mobile devices.
Statements
Frank González, President of the RFEDH:
“This agreement is a step forward for Spanish ice hockey. We are joining forces with the international leader in the distribution of ice hockey content, which will allow us to reach more people and more countries while still meeting the needs of national fans. Our commitment is to offer the highest quality service within our resources and, at the same time, open our leagues to other markets thanks to Sportway’s expertise. This is a milestone for our clubs, our leagues, and, above all, for the audiovisual growth of ice hockey in Spain.”
Daniel Franck, CEO at Sportway Media Group:
“We are very excited to start this partnership with the Spanish Royal Federation of Ice Sports. This partnership continues our commitment to expanding access to ice hockey through innovative technology, now in our 12th ice-hockey federation worldwide. We aim at supporting the federation in their aim of growing the sport in Spain and at the same time introduce new technology to assist in, among others, the development of players.”
