Sportway, a global leader in AI-automated sports production, is excited to announce the appointment of Marco Gonzalez as the new Country Manager for France, Spain, and Portugal. Marco will be responsible for driving business growth, expanding market presence, and leading operations in these key regions.
Marco brings a wealth of experience in business development and the sports technology sector. He has held significant positions over 20 years in companies such as IEC in Sports, Lagardère Sports, and most recently worked as the COO of Tribe Sports Marketing. His expertise will be instrumental as Sportway continues to scale its operations and enhance its offering to sports organizations, clubs, and leagues in southern and central Europe.
“We are thrilled to have Marco join the Sportway team,” said Daniel Franck, CEO at Sportway Media Group. “His deep understanding of the industry and his proven ability to drive growth make him the ideal person to lead our expansion in France, Spain, and Portugal. We are confident that Marco’s leadership will help accelerate our mission to bring cutting-edge video technology to the sports communities in these regions.”
Marco Gonzalez expressed his enthusiasm for the new role, saying: “I am looking forward to contributing to Sportway’s dynamic, entrepreneurial and creative culture with my experience and multicultural background and to working alongside old and new talented colleagues to make great things happen“.
As Sportway continues to revolutionize the sports video production landscape with its AI-powered systems, Marco’s appointment comes at a pivotal time of rapid international growth. His efforts will focus on identifying new opportunities, building strategic partnerships, and strengthening Sportway’s footprint in these vibrant sports markets.
Sportway, part of Sportway Media Group (https://sportwaymediagroup.com/) is a company engaged in the production and commercialization of media rights, also owning technology and software supporting streaming services, including AI production. Operating in thirteen countries with offices in Stockholm, Copenhagen, Oslo, Helsinki, Riga, Prague, Paris, Melbourne, and Auckland, Sportway Media Group is poised to stream over 250,000 events for the 24/25 season across various sports, solidifying its position as a leader in the industry.
