Scaling up – with technology at the core
All matches previously streamed on Sportway’s platforms – Metalligaen.tv, Danskishockey.tv, Danskbasket.tv, Danskvolley.tv and Danskfloorball.tv – will now be available exclusively on JFM Play. This marks a significant shift toward a unified national streaming destination for Danish sport.
A shared vision for Danish sport
Sportway and JFM share a common ambition: to make sport more accessible, more visible, and more engaging for fans, athletes, and communities across Denmark. By combining JFM’s national media reach with Sportway’s production capabilities, we are creating a scalable ecosystem for Danish sport – from grassroots to elite.
“We’re not just delivering broadcasts – we’re delivering opportunity. This partnership allows us to focus on what we do best: using smart technology to capture the energy and drama of sport, and giving federations, clubs, and fans the visibility they deserve,”
– William Personne, CEO, Sportway Denmark
A future-proof production partner
Sportway will continue to support federations, leagues, and clubs through our AI-driven infrastructure, ensuring reliable, cost-efficient, and professional sports productions. Our fully automated workflows allow us to scale across thousands of matches while maintaining flexibility, custom branding, and smart data integrations.
“Together with JFM, we’re building a production engine for the future of sport in Denmark. This is about more than just technology – it’s about creating lasting value for sports stakeholders and communities across the country,”
– Daniel Franck, CEO, Sportway Media Group
Sport deserves the spotlight – and we’re here to deliver it
This partnership represents a new chapter in Danish sports media. For Sportway, it’s a continuation of our mission to make every game count – and to help sport thrive in a digital era. With JFM Play as a strong distribution partner, we look forward to delivering thousands of memorable moments to screens all over Denmark.