Podgorica, Montenegro / Stockholm, Sweden – August 2026 — Sportway Media Group, through its subsidiary Live Arena Sports, is proud being selected as the supplier of the new official OTT streaming platform for the Prva Crnogorska Fudbalska Liga (1CFL), Montenegro’s top football division, developed in cooperation with the Football Association of Montenegro (FSCG). The platform is live now at 1cfl.me.
The new platform, positioned as the home of Montenegrin top level football, gives fans across Montenegro and the diaspora a single destination for live and on-demand coverage of the 1CFL, Montenegro’s ten top-flight clubs competing across the season. It brings the league’s matches and highlights together for the first time on one dedicated service, accessible via web and mobile.
A single home for Montenegrin football
Built on Sportway’s OTT technology, the platform gives fans live streaming and on-demand replay of 1CFL matches all under one login and one destination. The service is designed to scale with the league, supporting additional content and matchday coverage as the season progresses.
The launch reflects Sportway’s broader strategy of partnering with federations and leagues to make their competitions structurally visible through end-to-end streaming and production solutions, an approach already in place with federations and leagues across more than 20 countries.
Growing the visibility of the league
“Every league deserves a proper home for its fans, and that’s exactly what we’ve built for the 1CFL,” says Daniel Franck, CEO of Sportway Media Group. “This platform brings Montenegrin football into a modern, professional streaming environment, live matches, on-demand replays and club content in one place, and gives the league a foundation it can keep building on as interest in the competition grows both at home and abroad. It adds to our already existing portfolio of more than 70 commercial active OTT platforms we are currently managing for federations and leagues.”
“At the Football Association of Montenegro, we are very pleased with the start of our partnership with Sportway on the development and launch of the official OTT platform for broadcasting Meridianbet 1. CFL matches” says Branko Latinovic, Head of PR and Media Department of the Football Association of Montenegro (FSCG). “Through this collaboration, Montenegrin club football has gained a modern and reliable digital channel that provides fans—both at home and in the diaspora—with high-quality access to live broadcasts, match replays, and exclusive content. The professionalism, technological innovation, and dedication of the Sportway team were key to the seamless execution of this project. The introduction of this modern OTT platform represents a significant step forward in the digitalization of Montenegrin football and the further promotion of our elite club competition. We look forward to continuing our partnership and further enhancing the experience for all football fans.”
About the Prva CFL
The Prva Crnogorska Fudbalska Liga (1CFL) is the top tier of the Montenegrin football league system, organised by the Football Association of Montenegro (FSCG). Established in 2006 following Montenegro’s independence, the league features ten clubs competing across the season, with the champion qualifying for UEFA Champions League qualification and further European places awarded to the runners-up and Montenegrin Cup winner.
About Sportway Media Group
Headquartered in Stockholm, Sweden, Sportway Media Group lifts the sports experience to new heights. Through its subsidiary companies’ unique expertise, it creates end-to-end solutions that cover highly distinct sport types. The companies forming Sportway Media Group include Sportway, a content and data management company specialized in innovative production and distribution concepts; Live Arena Sports, a market-leading software development team offering vendor-neutral and flexible solutions for online streaming, mobile applications and OTT platforms; Studio Automated, the world leading developer of AI camera technology and Acticom, a fast-growing DOOH network that connects brands with fans through digital advertising in over 130 sports arenas across Sweden.
Sportway partners with federations, leagues and clubs to make sports structurally visible through scalable, end-to-end media solutions. By combining automated AI-camera production, centralised operations and a robust OTT platform, Sportway delivers live and on-demand content, highlights, data-driven insights and monetisation models that support both elite and grassroots sport in more than 20 countries.
Press contacts:
Football Association of Montenegro (FSCG) / 1CFL
Branko Latinovic, Head of PR and Media Department
branko.latinovic@fscg.me
Sportway Media Group
Daniel Franck, CEO
daniel.franck@sportway.com
