Sportway is proud to announce a new, multi-year partnership with World Masters Hockey (WMH), marking a significant step forward in the global coverage and visibility of Masters Hockey.
Under the agreement, Sportway will broadcast Continental Championships, World Indoor Championships, and World Outdoor Championships from around the world, delivered through a dedicated World Masters Hockey digital platform. This partnership ensures Masters Hockey athletes, teams, and fans can follow every match live or on demand, no matter where the tournament is staged.
World Masters Hockey is the exclusive Masters Hockey organisation, formally recognised by the International Hockey Federation (FIH) as having sole responsibility for organising and managing official Masters Hockey tournaments globally. The partnership brings together WMH’s leadership of the global Masters game with Sportway’s proven expertise in scalable, high-quality sports broadcasting.
Daniel Franck, CEO of Sportway Media Group, said:
“World Masters Hockey represents everything we value in sport – community, longevity, international connection, and high-performance competition. This partnership allows us to deliver consistent, world-class coverage across multiple continents while giving Masters athletes the global platform they deserve.”
Norman Same, on behalf of WMH, echoed the sentiment:
“World Masters Hockey is delighted to be working with Sportway in a deal that will ensure live coverage of our events, granting access to all hockey lovers around the world. The partnership brings together aligned interests to support the sustainable growth and success of WMH events globally.”
The partnership builds on Sportway’s successful delivery of the 2024 World Masters Hockey World Cup, hosted in Auckland, New Zealand, where over 400 matches were live streamed across 10 days, featuring 130 teams from 23 nations. The event showcased Sportway’s capability to deliver large-scale, multi-venue international tournaments with consistency, broadcast-quality production, and global reach.
Together, Sportway and World Masters Hockey share a commitment to innovation, accessibility, and growing the global Masters Hockey community. This partnership ensures the game is not only played worldwide – but seen, shared, and celebrated worldwide.
