Budapest, Hungary — August 15, 2025
Sportway Media Group (“Sportway”) is thrilled to announce a groundbreaking long-term partnership with the Hungarian Ice Hockey Federation (“HIHF”) to revolutionize the ice hockey experience in Hungary with cutting-edge AI technology. This new collaboration marks the 11th ice hockey federation worldwide with which Sportway has established such an innovative partnership.
This partnership will see Sportway install state-of-the-art AI camera technology in a minimum of 30 ice-sport venues across Hungary. This initiative is aimed at enhancing the accessibility and development of ice hockey in the country by making all games available for fans, friends, and family. The new technology will bring the excitement of Hungarian ice hockey to the fingertips of enthusiasts, allowing them to support their teams and players from anywhere.
Moreover, the cameras will serve an invaluable purpose beyond broadcasting. The technology will empower HIHF to support player development by integrating advanced video coaching tools. This will enable coaches and players to analyze gameplay intricacies, providing detailed insights for skill enhancement and tactical improvements. Additionally, the cameras will aid in the education and refinement of referees, offering a platform to evaluate and improve their on-ice performance, enhancing the overall standard and integrity of the game.
“We are excited to embark on this transformative journey with the Hungarian Ice Hockey Federation,” said Daniel Franck, CEO at Sportway Media Group. “Our cutting-edge AI technology will not only open new possibilities for fans to engage with their favorite sport but will also serve as a vital tool for player and referee development, thus contributing to the growth and elevation of ice hockey in Hungary. This partnership continues our commitment to expanding access to ice hockey through innovative technology, now in our 11th federation worldwide.”
” With sporting excellence as our top priority, we are equally committed to expanding our range of services and increasing their value. Our partnership with Sportway is a perfect example of this vision,” said Bence J. Szabó, Secretary General of the Hungarian Ice Hockey Federation. “We have launched a continuous development program in the field of streaming, and the creation of MJSZ.TV marks the first major milestone in this journey.
”Our coverage will increase to more than three times its previous extent, with Sportway delivering broadcasts from every venue on a standardized platform. Beyond achieving our professional objectives, this initiative also promotes the sport and supports sustainability. Over the long term, this added value will make Hungarian ice hockey even more appealing to fans and sponsors alike — and that is what drives our work every single day.”
The collaboration marks a significant step forward in leveraging technology to enrich sports experiences and develop homegrown talent. Sportway and HIHF are committed to setting new standards in the European ice hockey scene, showcasing how technology can benefit all aspects of the sport.
For more information, please contact: martin.englund@sportway.com, CCO @ Sportway Media Group
About Sportway Media Group Sportway Media Group is a leading media technology company specializing in delivering AI-driven sports solutions that enhance game accessibility and player development worldwide.
About Hungarian Ice Hockey Federation The Hungarian Ice Hockey Federation is dedicated to fostering the growth and development of ice hockey in Hungary, nurturing talent, and promoting the sport to ensure its continued success on both a national and international level.
