Sportway Media Group (“Sportway”) is exited to announce a long-term partnership with the Croatian Ice Hockey Association (“HSHL”) to support the growth of ice-hockey as well as player development in Croatia with cutting-edge AI technology. This new collaboration marks the 17th ice-hockey federation worldwide with which Sportway has established such an innovative partnership.
This partnership will see Sportway install state-of-the-art AI camera technology in all ice-sport venues across Croatia. This initiative is aimed at enhancing the accessibility and development of ice-hockey in the country by making all games available for fans, friends, and family. The new technology will bring the excitement of Croatian ice-hockey to the fingertips of enthusiasts, allowing them to support their teams and players from anywhere.
Moreover, the cameras will serve an invaluable purpose beyond broadcasting. The technology will empower HSHL to support player development by integrating advanced video coaching tools. This will enable coaches and players to analyze gameplay intricacies, providing detailed insights for skill enhancement and tactical improvements. Additionally, the cameras will aid in the education and refinement of referees, offering a platform to evaluate and improve their on-ice performance, enhancing the overall standard and integrity of the game.
“We are excited to embark on this long-term partnership with the Croatian Ice Hockey Association,” said Daniel Franck, CEO at Sportway Media Group. “Our cutting-edge AI technology will not only open new possibilities for fans to engage with their favorite sport but will also serve as a vital tool for player and referee development, thus contributing to the growth and elevation of ice-hockey in Croatia. This partnership continues our commitment to expanding access to ice-hockey through innovative technology, now in our 17th federation worldwide.”
The collaboration marks a significant step forward in leveraging technology to enrich sports experiences and develop homegrown talent. Sportway and HSHL are committed to setting new standards in the European ice-hockey scene, showcasing how technology can benefit all aspects of the sport.
About Sportway Media Group
Headquarted in Stockholm, Sweden Sportway Media Group lifts the sports experience to new heights. Through its subsidiary companies’ unique expertise, it creates end-to-end solutions that cover highly distinct sport types. The companies forming Sportway Media Group include Sportway, a content and data management company specialized in innovative production and distribution concepts, MyGame, a joint venture with TV2 and Amedia, resulting in Norway’s largest producer of sports broadcasts, Live Arena Sports, a market leading software development team that offers vendor neutral & flexible solutions for online streaming, mobile applications and OTT platforms, and Acticom a fast-growing DOOH network that connects brands with fans through digital advertising in over 130 sport arenas across Sweden.
About Croatian Ice Hockey Association The Croatian Ice Hockey Association is dedicated to fostering the growth and development of ice-hockey in Croatia, nurturing talent, and promoting the sport to ensure its continued growth.
For more information, please contact: martin.englund@sportway.com, CCO @ Sportway Media Group
