Stockholm-based Sportway Media Group, one of the world’s leading AI-automated sports production company, today announces its expansion into the UK market with the launch of Sportway UK. Sportway Media Group have been providing scalable and cost-effective solutions for live broadcasting in the Nordics and beyond for the last decade. With close to 2,000 installations across the world, Sportway lead the market in delivering high quality automated content to federations, leagues, clubs in sports such as football, hockey, rugby, volleyball, ice-hockey and basketball.
Stewart Walker has been named as CEO of Sportway UK. Stewart previously headed the Global Rights Partnerships division at DAZN and is currently the UK Director for Sportway’s sister company, Commercial Sports Media.
Stewart Walker says: “Witnessing firsthand the innovation, unique positioning and ambition of the Sportway Media Group business, it’s clear they are on a rapid upward trajectory. I’m excited to contribute to this growth and look forward to establishing a strong presence in the UK market”
As part of their expansion into the UK market, Sportway UK have acquired NextGenXV, a leading UK- based production company renowned for its coverage of lower-tier, youth and school sports. NextGenXV has established itself over a number of years as a trusted leader in the UK’s school and youth sports sector, producing top-tier content and building a strong digital presence among schools, athletes, and fans. By joining forces with Sportway Media Group, NextGenXV will gain access to cutting-edge AI production technology allowing it to expand and enhance their existing school and youth event coverage.
“We are incredibly excited to be joining Sportway UK. Sportway Media Group shares NextGenXV’s passion and belief in schools, youth, and grassroots sport and broadcasting, and being a part of the next step in that growth is fundamentally what NextGenXV has always been about. Promoting sport, giving every player a chance to have their moment in the sun and a memory for life, and allowing those on the outside to connect with the game at every level is what we all collectively believe in. That belief and vision fuels what is the start of a very exciting new chapter for all.”
Daniel Franck, CEO of Sportway Media Group, says: I am thrilled to finally announce Sportway Media Group entering the UK market. With Stewart Walker as our newly appointed CEO of Sportway UK and the strategic acquisition of NextGenXV we will get a flying start. It furthermore gives us a solid platform to continue growing and underscores our commitment to grassroots and lower-tier sports development across the UK.
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About Sportway Media Group
Sportway Media Group (https://sportwaymediagroup.com/) is a company engaged in production and commercialization of media rights as well as the owner of technology and software supporting streaming services, including AI production. Sportway Media Group operates streaming services in nine countries, within all major team sports, and with close to 2,000 cameras installed. Sportway Media Group has offices in Stockholm, Copenhagen, Oslo, Helsinki, Riga, Prague, Paris, Milano, Auckland and Melbourne. For the 24/25 season, it is estimated that Sportway Media Group will stream over 250,000 games from ice hockey, handball, floorball, basketball, football, volleyball, rugby, and rinkball across all markets.
About NextGenXV
NextGenXV (www.nextgenxv.com) is a media company specialising in schools and grassroots sport, from live streaming of games, to editorial, social, video, and audio content. Initially focused on Rugby Union, NextGenXV has broadened to extensively cover Netball, Hockey, Touch Rugby and, more recently, Lacrosse, Cricket, Soccer, Athletics, and Ice Skating.
With a strong social media presence in the sector, over 200,000 followers across platforms, NextGenXV has established a global hub for schools and grassroots sports. Its core markets are the UK and South Africa but its worldwide footprint continues to grow strongly in markets such as Republic of Ireland, Australia, New Zealand, and the U.S.
