Acquisition adds best-in-class live video platform and premium white label app development to Sportway’s renowned content management solutions, accelerating its global growth strategy
STOCKHOLM 10 October, 2025 – Sportway, the digital content and data management company headquartered in Stockholm, a subsudiary of Sportway Media Group that provides live streaming solutions to sports organizations worldwide, has today announced the acquisition of Sportall, a revolutionnary sports tech company specialized in unique direct-to-consumer video platforms and Media-as-a-Service products. The acquisition will enable Sportway to enhance its already strong portfolio of scalable live streaming solutions, broaden its partnerships into several new sports, and add premium fan engagement tools to its already vast portfolio of customizable features.
Some of the market leading media products developed by Sportall include FIA WEC TV, the official streaming application of FIA World Endurance Championship and its flagship event Les 24 Heures du Mans, Futzal Zone, the official media platform of French Football Federation’s Division 1 Indoor Football championship, and Athlé TV, Fédération Française d’Athlétisme’s own OTT channel. Other notorious existing clients of Sportall include Fight Nation, World Lacrosse, the Association of National Olympic Committees, World Squash, the International Federation of American Football, and Fédération Française de Natation, among others.
Headquarted in Paris, Sportall will operate as a subsidiary of Sportway France while the white lable OTT platforms and mobile applications developed by the company, which also includes Sportall TV, a highly scalable, no-code, multi-tenant video platform, will integrate seamlessly with Sportway’s D2C services which are already commercialized in more than 15 countries across the world.
“Following the great success we’ve had with French ice hockey, we are thrilled to expand our footprint in France through this strategic acquisition. Sportall’s innovative D2C technology and strong relationships across the French sports ecosystem make it a perfect complement to Sportway’s global streaming platform. Together, we’ll continue to push the boundaries of how sports content is produced, distributed and experienced by fans”, said Jonas Persson, Founder and Chairman, Sportway Media Group.
“Sportway is growing fast and the acquisition of Sportall is an important step towards strenghtenig our position as the leading provider of live streaming solutions in Europe”, said Daniel Franck, Co-founder and CEO, Sportway. “By combining our strenghts we have an unparalleled capacity to address unique rights holders’s needs and create growth opportunities for our clients as well”.
“We are very happy and proud to become part of Sportway Media Group”, said Thierry Boudard, Founder and President, Sportall. “Sportway’s resources, expertise, and global network, added to our team’s unique set of skills and ground breaking technology, make for a powerful combination. It will bring invaluable potential to implement truly innovative end-to-end solutions for ambitious sports federations and event organizers looking to stand out”.
“This acquisition is an exciting milestone for Sportway, not only in France but across our global footprint” said Marco Gonzalez, CEO Sportway France. “In addition to its best-in-class technology, Sportall relies on a talented, hard working and creative team that has created truly premium products. The well desserved recognition of Sportall’s capabilities from the French media and digital industries will be a cornerstone of Sportway’s growth in what is a critical market for us”.
About Sportway Media Group
Headquarted in Stockholm, Sweden Sportway Media Group lifts the sports experience to new heights. Through its subsidiary companies’ unique expertise, it creates end-to-end solutions that cover highly distinct sports types. The companies forming Sportway Media Group include Sportway, a content and data management company specialized in innovative production and distribution concepts, MyGame, a joint venture with TV2 resulting in Norway’s largest producer of sports broadcasts, Live Arena Sports, a market leading software development team that offers vendor neutral & flexible solutions for online streaming, mobile applications and OTT platforms, and Acticom a fast-growing DOOH network that connects brands with fans through digital advertising in over 100 sport arenas across Sweden.
About Sportway
Founded in 2014, Sportway is a media and technology company specialized in sports content and data management. In partnership with rightsholders, it develops innovative production concepts and implement customized distribution strategies aiming to the aggregate large audiences. Its services and solutions include automated and remote productions, live streaming platforms and media infrastructure management.
The company manages in excess of 250 000 hours of live streaming per year, operating over 60 direct-to-consumer platforms on behalf of 50+ sports federations, leagues and event organizers. Sportway is present in 15 countries, where it employs approximately 90 people.
About Sportall
Sportall is a tech sports company that enables fan engagement through best-in-class video engines. Its highly scalable video platforms are designed for high streaming capacities, provide advance analytics and allow rigts holders to manage all their assets in a private environment of the highest standards. Their highly engaging solutions have aggregared a rich fan base exceeding 2 million unique fans, providing its clients monetization touchpoints across the entire fan journey.
Contacts
Daniel Franck, CEO Sportway
daniel.franck@sportway.com
Marco Gonzalez, CEO Sportway France
marco.gonzalez@sportway.com
