Sportway Media Group strengthens long-term partnership for Ettan with leading Swedish media houses
Bonnier News, Gota Media and NTM Media today announced a new three-year agreement with Sportway for the media rights to Ettan – marking an important next step in our long-standing collaboration. From Sportway’s perspective, this agreement is about scale, stability, and continued growth of Swedish football at the local level. Together with Bonnier News, Gota […]
Sportway Media Group Partners with Polish Ice-Hockey Federation to Transform Ice-Hockey Experience in Poland
Sportway Media Group (“Sportway”) is pleased to announce a new long-term partnership with the Polish Ice-Hockey Federation to elevate the ice-hockey experience in Poland through the deployment of cutting-edge AI camera technology. Under this collaboration, Sportway will install state-of-the-art AI-powered camera systems in ice-sport venues across Poland, significantly increasing the accessibility and visibility of Polish […]
Sportway Media Group and Finnish Cheerleading Federation extend multi-year
Sportway and the Finnish Cheerleading Federation have signed a multi-year partnership to ensure the long-term visibility of cheerleading beyond the 2026 season. The collaboration aims to increase the sport’s exposure and provide athletes, their families, and fans with the opportunity to follow cheerleading events live online. Joonas Saari, CEO of Sportway Finland, said: I’m glad […]
Sportway Media Group Partners with Croatian Ice Hockey Association to Support growing Ice-Hockey in Croatia
Sportway Media Group (“Sportway”) is exited to announce a long-term partnership with the Croatian Ice Hockey Association (“HSHL”) to support the growth of ice-hockey as well as player development in Croatia with cutting-edge AI technology. This new collaboration marks the 17th ice-hockey federation worldwide with which Sportway has established such an innovative partnership. This partnership […]
Sportway and Hockey Lithuania Enter New Long-Term Partnership
Sportway Media Group is proud to announce a long-term agreement with the Lithuanian Ice Hockey Federation. As part of the partnership, Sportway will launch a dedicated OTT platform — Hockey Lietuva TV — bringing more Lithuanian ice hockey to fans than ever before. The platform will serve the entire Lithuanian hockey community with significantly increased access, enabled […]
Sportway Partners with World Masters Hockey (WMH) in Landmark Global Streaming Agreement
Sportway is proud to announce a new, multi-year partnership with World Masters Hockey (WMH), marking a significant step forward in the global coverage and visibility of Masters Hockey. Under the agreement, Sportway will broadcast Continental Championships, World Indoor Championships, and World Outdoor Championships from around the world, delivered through a dedicated World Masters Hockey digital […]
Sportway and The Hockey News Partner to Bring AI-Powered Hockey Production to North America and Launch TheHockeyNews.TV
Stockholm, Sweden and Toronto, Ontario — December 16, 2025 — Sportway Media Group is announcing today a strategic partnership with The Hockey News to bring its AI-driven hockey production technology to North America and launch TheHockeyNews.TV The new operation will be based in Brantford, Ontario, placing Sportway at the center of one of the world’s […]
Sportway and Union Royale Belge de Handball Announce Long-Term Partnership to Transform Handball Coverage in Belgium
Brussels, Belgium — 03/12/2025 Sportway Media Group (“Sportway”) is delighted to announce a landmark long-term partnership with the Union Royale Belge de Handball (KBHB-URBH), aimed at revolutionising the production, delivery, and overall experience of handball across Belgium. This collaboration represents a significant step forward in using state-of-the-art AI technology to enhance the accessibility, visibility, and […]
Sportway and Ice Hockey Iceland Announce Strategic Partnership to Launch Iceland’s Premier Ice Hockey OTT Platform
STOCKHOLM & REYKJAVÍK, 20 November 2025 – Sportway, the leading media and technology company specializing in sports content and data management, is proud to announce a new partnership with Ice Hockey Iceland. Through this collaboration, Sportway will deliver a state-of-the-art OTT platform that will become the digital destination for all ice hockey fans in Iceland. […]
Sportway Media Group and Hokejska zveza Slovenije Announce Long-Term Partnership to Transform Slovenian Ice Hockey Experience
Sportway Media Group (“Sportway”) is proud to announce a landmark long-term partnership with Hokejska zveza Slovenije (the Slovenian Ice-hockey Federation) to revolutionize the way ice hockey is produced, delivered, and experienced across Slovenia. This collaboration marks a significant step forward in leveraging state-of-the-art AI technology to enhance the accessibility and development of ice hockey nationwide. […]
