Stockholm, Sweden – 23 June, 2026 – Sportway Media Group, one of the world’s leading AI-driven sports media and sports technology companies, today announced the successful completion of a capital raise of approximately SEK 200 million (EUR 20 million), valuing the company at SEK 1 billion post-money. The financing was led by Gamma Waves alongside continued participation from existing shareholders.
The financing provides additional resources to accelerate international expansion, product development and strategic acquisitions.
The transaction shortly follows Sportway’s acquisition in April of Studio Automated, the Netherlands-based leader in AI-powered live broadcasting software. The acquisition was completed in partnership with Broadcast Solutions, one of the world’s leading broadcast systems integrators, which became a co-owner of Studio Automated. Combined with this additional capital raise, the acquisition significantly strengthens Sportway’s technology platform and advances the company’s ambition to build the world’s leading end-to-end ecosystem for automated sports production, distribution and analytics.
The investment comes at a time when sports organizations globally are seeking new ways to expand audience reach, increase fan engagement and unlock new media revenues beyond traditional broadcast models. Advances in artificial intelligence, automation and data analytics are fundamentally reshaping how sports content is produced, distributed and monetized across every level of sport.
Founded in 2017 by serial entrepreneurs Jonas Persson and Daniel Franck, Sportway has become a leading force in the digital transformation of sports media. The company operates across more than 20 countries, works with more than 70 sports federations and leagues, and has installed more than 2,200 AI-powered camera systems worldwide. Sportway produces more than 250,000 live sporting events annually and has built a fully integrated technology ecosystem spanning automated production, OTT distribution, analytics and AI-powered content creation.
Sportway’s platform and managed service enable sports federations, leagues, clubs and media companies to professionally produce, distribute and monetize live sports content at scale. At its core, Sportway’s mission is to make every sporting moment visible. By combining artificial intelligence and automation, the company enables athletes, coaches, families and fans at every level
of sport to access professional-quality coverage that was previously available only to elite competitions.
Among Sportway’s long-term partners are the Swedish Ice Hockey Association and the Finnish Ice Hockey Association, where the company powers two of Europe’s most successful federation-owned streaming platforms. Recent client acquisitions include the Royal Dutch Hockey Association (KNHB) and the Norwegian Tennis and Padel Federation, further strengthening Sportway’s position as a trusted technology and media partner for leading sports organizations worldwide.
Today, the company serves more than 15 sports and has established leading market positions across ice hockey, football, handball, field hockey, volleyball, basketball and several other sports globally.
“Every sports federation wants to grow participation, engage fans and create new sources of revenue. Historically, however, the vast majority of sporting events were simply never broadcast,” said Daniel Franck, CEO of Sportway Media Group.
“Sportway was built to change that. By combining artificial intelligence, automation and an integrated technology platform, we enable sports organizations to professionally produce, distribute and monetize content at a scale that was previously unimaginable. This financing enables us to accelerate our international expansion, deepen our technology leadership and continue our mission of making every sporting moment visible.”
Gamma Waves is a permanent capital investment platform focused on Sports IP and Sports Technology. Founded by sports and business leaders including Andrea Agnelli, Giorgio Chiellini and Rocco Benetton, Gamma Waves partners with ambitious founders, operators and rights holders building category-leading businesses at the intersection of sport, media and technology.
Gamma Waves was attracted by Sportway’s unique combination of proprietary technology, long-term federation partnerships, recurring subscription revenues and its position at the intersection of sports media, artificial intelligence and data analytics.
“We believe the future of sports media is automated, data-driven and personalized. Sportway has built one of the few platforms globally capable of delivering that vision at scale,” said Kyang Yung, CIO of Gamma Waves. “Combined with its deep federation relationships, recurring revenue base and proven commercial execution, we believe the company is exceptionally well positioned to become a global category leader in sports technology.”
The investment reflects growing global demand for AI-powered sports production, personalized fan experiences and data-driven content solutions. With a fully integrated technology stack, proprietary software platform and expanding international footprint, Sportway is uniquely positioned to capitalize on these long-term industry trends.
As part of the partnership, Sportway and Gamma Waves will explore opportunities to accelerate commercial growth, expand strategic relationships across the global sports ecosystem and unlock new revenue opportunities across media, analytics, fan engagement and athlete development.
About Sportway Media Group
Sportway Media Group is a global sports technology and media company specializing in AI-powered automated sports production, streaming and analytics. Operating across more than 20 countries and more than 15 sports, Sportway works with over 70 federations and leagues to produce, distribute and monetize live sports content. The company produces more than 250,000 live sporting events annually and has installed over 2,200 AI-powered camera systems worldwide. Through its proprietary technology stack, including Live Arena Sports and Studio Automated, Sportway provides a fully integrated platform for automated production, OTT distribution, analytics and fan engagement.
About Gamma Waves
Gamma Waves is a global growth investment platform operating at the intersection of Sports IP and Sports Technology. The firm invests in category-leading businesses across sports media, fan engagement, performance, data analytics, AI-driven content and the connected athlete ecosystem.
Founded by sports and business leaders including Andrea Agnelli, Giorgio Chiellini and Rocco Benetton, Gamma Waves partners with ambitious founders, operators and rights holders to scale businesses that are shaping the future of sport. With a permanent capital base and a global investment mandate, Gamma Waves supports companies through their next phase of growth and international expansion.
Media Contacts
Sportway Media Group
Daniel Franck
Chief Executive Officer
daniel.franck@sportway.com
+46708451262
Gamma Waves
Adriana Crovetto
Investor
adriana@gammawavespartners.com
+41798727827
