Amsterdam, 22 April 2026 — The KNZB and Sportway NL announce a long-term partnership under which, starting next season, all matches across six Eredivisie water polo competitions will be fully produced and distributed using AI-driven camera technology. These include the Eredivisie women and men, Eredivisie U18 women and men, and Eredivisie U16 women and men.
Under this partnership, matches will be produced and centrally distributed via a single platform, combining AI-driven camera technology with existing production setups at clubs. This creates a consistent and scalable media solution for the full Eredivisie structure within Dutch water polo.
The rollout will take place in close collaboration with the clubs and will build on existing production where available. This will be further developed in the coming period, with the objective of achieving full coverage of these competitions from next season onwards.
“This step ensures structural visibility for our highest competitions, including youth. That is essential for player development, the positioning of the competition and engagement with supporters,” said Arnoud Strijbis, CEO of the KNZB.
“We are building a scalable media infrastructure for Dutch water polo,” said Karl Breukink, CEO of Sportway NL. “By centrally producing and distributing these competitions, we ensure quality and continuity. We take on the investment and operational model, allowing clubs to participate without financial barriers.”
“Water polo is a sport where we are scaling internationally,” said Daniel Franck, CEO of Sportway Media Group. “Through our role in the European Aquatics TV platform, we are building a consistent international infrastructure for the sport. This partnership with the KNZB directly supports that strategy and strengthens the development and visibility of water polo.”
The partnership initially focuses on these six Eredivisie competitions. KNZB and Sportway NL also share the ambition to expand this model to grassroots water polo over time.
Sportway NL, formerly Eyecons, is the Dutch operating company within Sportway, combining deep local market knowledge with proven international scale and technology. This enables Dutch sports to benefit from the same infrastructure, expertise and reach that Sportway delivers to federations and leagues across more than 20 countries.
About the KNZB
The Royal Dutch Swimming Federation (KNZB) is the national governing body for aquatic sports in the Netherlands and represents, among others, swimming, para swimming, water polo, diving, artistic swimming and open water swimming. The federation supports clubs and athletes at every level and organises national competitions and events, from grassroots to elite sport. In addition, the KNZB is committed to water safety, talent development, elite performance and promoting a lifelong enjoyment of being in and around the water.
About Sportway NL (former Eyecons)
Sportway NL is the Dutch operating company of Sportway Media Group, Europe’s leading AI-driven sports production and OTT distribution group. It was started via Sportway Media Group acquiring Eyecons in October 2025.
Sportway NL partners with national federations, leagues and clubs to make sports structurally visible through scalable, end-to-end media solutions. By combining automated AI-camera production, centralized operations and a robust OTT platform, Sportway NL delivers live and on-demand coverage, highlights, data-driven insights and monetisation models that support both elite and grassroots sport.
Sportway NL brings together deep local market knowledge with proven international scale and technology. Through this combination, Sportway NL enables Dutch sports to benefit from the same infrastructure, expertise and reach that Sportway delivers to federations and leagues across more than 20 countries.
About Sportway Media Group
Headquartered in Stockholm, Sweden, Sportway Media Group lifts the sports experience to new heights. Through its subsidiary companies’ unique expertise, it creates end-to-end solutions that cover highly distinct sport types. The companies forming Sportway Media Group include Sportway, a content and data management company specialised in innovative production and distribution concepts; MyGame, a joint venture with TV2 and Amedia, resulting in Norway’s largest producer of sports broadcasts; Live Arena Sports, a market-leading software development team offering vendor-neutral and flexible solutions for online streaming, mobile applications and OTT platforms; and Acticom, a fast-growing DOOH network that connects brands with fans through digital advertising in over 130 sports arenas across Sweden.
Press contact
KNZB
Arnoud Strijbis
arnoud.strijbis@knzb.nl
Sportway NL
Karl Breukink, CEO
karl.breukink@sportway.com
Sportway Media Group
Daniel Frank, CEO
daniel.franck@sportway.com
