Sportway Media Group is proud to announce a long-term agreement with the Lithuanian Ice Hockey Federation.
As part of the partnership, Sportway will launch a dedicated OTT platform — Hockey Lietuva TV — bringing more Lithuanian ice hockey to fans than ever before. The platform will serve the entire Lithuanian hockey community with significantly increased access, enabled by cutting-edge AI-based production technologies.
This partnership in Lithuania marks Sportway’s 16th cooperation with a national ice hockey federation, further strengthening the company’s growing pan-European digital hockey ecosystem.
“After successes in Estonia and Latvia, we are proud to set our mark in yet another Baltic country. This cooperation between the Lithuanian Ice Hockey Federation and Sportway makes Lithuanian ice hockey accessible to fans, players, families, and casual followers at a scale that was not previously possible,”
— Daniel Franck, CEO, Sportway
“We are pleased to take another important step in the development and expansion of hockey. I believe that Hockey Lietuva TV will become a strong platform to spread awareness of the sport across all age groups and help popularise hockey throughout the country,”
— Vaidas Budrauskas, Secretary General, Hockey Lietuva
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