Stockholm, Sweden and Toronto, Ontario — December 16, 2025 — Sportway Media Group is announcing today a strategic partnership with The Hockey News to bring its AI-driven hockey production technology to North America and launch TheHockeyNews.TV
The new operation will be based in Brantford, Ontario, placing Sportway at the center of one of the world’s most hockey-intensive regions.
“North America is a massive opportunity, and partnering with Roustan Media Ltd. gives us the reach and credibility to scale quickly,” said Daniel Franck, CEO of Sportway. “Our technology is proven across Europe, and this is the right moment to bring it to the biggest hockey market in the world.”
Sportway currently serves 18 national federations and the IIHF, operating nearly 1,000 automated production systems and delivering more than 100,000 live games annually across Europe. The company powers professional leagues as well as major grassroots ecosystems using seven years of refined AI development.
The Hockey News is owned by Roustan Media Ltd. which is owned by its Chairman and CEO, W. Graeme Roustan and is the No. 1 hockey magazine and digital platform in the world. W. Graeme Roustan is also the owner of TRUE Hockey, the No. 1 goalie equipment brand in the NHL, leading the way to being the No. 1 recognized hockey brand globally — and brings unmatched market presence and industry influence.
“We’re excited to bring Sportway’s world-class AI production to North America,” said W. Graeme Roustan. “Combining their technology with the strength of The Hockey News and the momentum of TRUE Hockey will elevate how the sport is captured and experienced.”
With more than 5,000 indoor rinks across Canada and the United States – compared to roughly 350 in Sweden — North America represents the largest global opportunity for scalable, AI-driven hockey production. Paired with The Hockey News’ expanding multi-language platform, the partnership creates a powerful intersection of live production, storytelling, player development and next-generation fan engagement.
About Sportway Media Group
Sportway Media Group is a global leader in AI-automated sports production, serving 18 national ice hockey federations and the IIHF. With nearly 1,000 fully automated production systems and over 100,000 live games delivered annually, Sportway operates one of the most advanced digital hockey ecosystems in the world, powering both professional leagues and grassroots development across Europe.
About Roustan Media Ltd.
Roustan Media Ltd. is a leading digital and print magazine publisher, home to some of the most iconic Canadian brands including The Hockey News. The Hockey News’ digital platform is powered by Roundtable, a Web3 digital media SaaS technology company providing white-label, full stack distribution, community, publishing and monetization for professional media brands, journalists and communities.
