STOCKHOLM & REYKJAVÍK, 20 November 2025 – Sportway, the leading media and technology company specializing in sports content and data management, is proud to announce a new partnership with Ice Hockey Iceland. Through this collaboration, Sportway will deliver a state-of-the-art OTT platform that will become the digital destination for all ice hockey fans in Iceland.
The new platform will offer live and on-demand coverage of Icelandic ice hockey, from top-tier competitions to grassroots events, ensuring fans, clubs, and rights holders have access to high-quality, consistent coverage. By leveraging Sportway’s scalable production and AI-driven workflows, the partnership aims to elevate the visibility and reach of Icelandic ice hockey, bringing the sport closer to the community than ever before.
Helgi Páll Þórisson, President of Ice Hockey Iceland, commented:
“This partnership marks a significant milestone for Icelandic ice hockey. By joining forces with Sportway, we are able to offer our fans, players, and clubs a modern viewing experience and a unified platform for all our competitions. The new OTT service will not only showcase the excitement of our sport but also strengthen the connection between the ice hockey community and its supporters across Iceland.”
Daniel Franck, CEO of Sportway Media Group, added:
“We are thrilled to partner with Ice Hockey Iceland and bring our technology and expertise to Iceland. Our goal is to provide a seamless, high-quality streaming experience that makes Icelandic ice hockey accessible to everyone, from passionate fans to families and future players. Together, we will build a vibrant digital home for the sport.”
The partnership will focus on growing and broadening existing relationships with clubs and rights holders, while also establishing new collaborations. The platform will offer flexible solutions tailored to the needs of Icelandic ice hockey, ensuring a recognizable and engaging fan experience.
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About Sportway Media Group
Headquartered in Stockholm, Sweden, Sportway Media Group lifts the sports experience to new heights. Through its subsidiary companies’ unique expertise, it creates end-to-end solutions that cover highly distinct sports types. Sportway delivers automated and remote productions, live streaming platforms, and media infrastructure management, producing more than 250,000 hours of live sports each year and operating over 60 direct-to-consumer platforms for more than 50 federations, leagues, and event organizers.
About Ice Hockey Iceland
Ice Hockey Iceland is the governing body for ice hockey in Iceland, dedicated to promoting and developing the sport at all levels, from youth to elite competitions. The federation works closely with clubs, players, and partners to foster growth and engagement within the Icelandic ice hockey community.
Press contact:
Sportway
Daniel Franck, CEO
daniel.franck@sportway.com
Ice Hockey Iceland
Helgi Páll Þórisson, President
president@ihi.is
