The Andalusian Basketball Federation and Sportway, a leading sports media technology company, have signed a revolutionary agreement that will transform the way Andalusian basketball is experienced, followed, and broadcast.
Beginning with the 2025-2026 season, all matches organized and managed by the Andalusian Basketball Federation will be produced and broadcast by Sportway, providing unprecedented audiovisual coverage for players, clubs, and competitions throughout Andalusia. This partnership represents a major step forward in the FAB’s commitment to innovation and accessibility in sport.
As part of the agreement, Sportway will progressively equip Andalusian clubs competing within FAB sanctioned competitions with state-of-the-art automated video production systems, enabling professional-quality live and on-demand broadcasts.
Sportway will also leverage the unique digital environment developed by GesDeportiva to integrate cutting-edge statistics and data overlays directly into the video feed, enhancing the viewing experience for fans and coaches alike.
For FAB President Antonio de Torres, this agreement will expand media reach, providing innovative tools to improve performance and fan engagement.
For Marco González, CEO of Sportway Iberia, this is a historic agreement of which the company is extremely proud, as the collaboration with the Andalusian Basketball Federation is the first of its kind in Spain and reflects a shared commitment to innovation and long-term development.