In a new ground-breaking deal between Czech Floorball and Perinvest Media, a joint venture between Sportway Media Group and Perinvest Group, the parties have reached a multi-year agreement to launch a new platform for streaming Czech floorball games from youth leagues, junior leagues as well as lower tier senior leagues.
The streaming service will use state-of-the-art AI technology to make sure all games are produced in the same way and with same level of quality.
Arenas will be installed with cameras and be connected to a central back end system for automatic scheduling, graphics, monitoring and support. The parties have agreed an initial target of 70 arenas to be installed within the first phase.
In addition to the streaming service the agreement also include access for clubs and teams to other services such as video coaching, game analytics and manual production possibilities.
“Our agreement with Czech Floorball fits our joint ambition of making more floorball matches available anywhere and anytime. It is part of our DNA to be present in every market, and we are thrilled to continue building strong relationships with federations and clubs in Czech Republic”, states Martin Englund, Chief Commercial Officer for Sportway and Perinvest Media.
Founder and CEO of Sportway, Daniel Franck, adds: “We have proven that our strength and insights in technology, production and media rights can deliver unprecedented value to rights holders and federations. Our journey does not stop here, as the international expansion is a top priority for us and supported by our partners and investors.” The agreement with Czech Floorball means that Sportway, via Perinvest Media which is our joint venture partner in Czech Republic, will actively cover two different sports in Czech Republic next season, as Perinvest Media partnered with the Czech Ice Hockey Association during last season.
Jan Smisek, CEO of Perinvest Group, adds to this: “Floorball is a sport with one of the largest memberships in the country. That logically means that we are very happy, we can welcome floorball on board. Especially when we see how progressive Czech Floorball Association is. We believe that the combination of our services and this sport phenomenon is more than natural and we are all looking forward to see how this helps to grow the popularity of this sport even more.“
Perinvest Media is a joint venture created and owned by Perinvest Group s.r.o. and Sportway AB, a Swedish based company and owner of the technology. Perinvest Media was started in 2021 as a result of entering into a multi-year agreement with the Czech Ice-hockey Association. As of now there are close to 50 ice-hockey arenas installed with equipment for streaming of games (www.czechicehockey.tv).
Sportway Media Group is the owner of the technology and software supporting the streaming services. Sportway is operating streaming services in 5 countries, within all major team sports and with close to 1,000 cameras installed. Sportway have offices in Stockholm, Oslo, Helsinki, Copenhagen and Prague.
Perinvest Group deals with the production and supervision of sporting and cultural events with great international intervention. Under the auspices of this company you will find events such as WTA 500 tournaments, NHL games held in Prague, the Davis Cup, the Fed Cup, the Euroleague Basketball Final Four and Prague Fashion Week.
